Social media and international communication research

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Next week many of the ACSM academic staff will leave for the annual conference of the International Communication Association (ICA), this year conveniently (for Europeans hating long flights) located in London. ICA is the international association of communication scholars, and for many of us the ICA annual conference is the most important venue to present and discuss our research findings. This year attendance is at a record high, and so was the number of rejections: almost two third of submissions was rejected. Still, at the conference over 2300 papers will be presented by over 3500 authors, among whom 36 from VU University Amsterdam.

I’ve had a look at the social media related papers that will be presented at ICA (you can find a list of all presentations in the ICA programme guide (pdf)). Over 180 presentation and session titles (8% of all papers) mention words like social media (76x), Facebook (30x), Twitter (35x), blogs (25x) and YouTube (10x).

What do communication scholars study when they study social media? First, research on social media is present in virtually all possible domains of communication science. ICA has 25 divisions and interest groups (e.g., organizational communication, mass communication, information systems, communication and technology, public relations, health communication, interpersonal communication, etc.), and most of these divisions host social media relatedpapers at ICA. Second, as the word cloud below (made in tagxedo, click to enlarge) shows, for communication scholars the political use of social media is studied most frequently, with public relations a good second. Note the word brand, very small, just to the right of Political: ICA scholars leave research on brands and social media mostly to scholars in marketing and consumer behavior.

For those who are interested, below are the titles of all presentations and sessions that mention social media related words. You can find the abstract of the presentations here.

  • Organization in the Crowd: Twitter as Integrative Mechanism in the Networked Organization of the Occupy Protests
  • How is the Television Political Program Twittered?: Twitter’s Intermedia Agenda-Setting Effect
  • Use of Political Podcast in South Korea During Election Campaign: Twitter-Mediated Communication Network of “Naggomsu”
  • How is the Television Political Program Twittered?: Twitter’s Intermedia Agenda-Setting Effect
  • Understanding J-Twitter Adoption: Factors That Influence Korean Journalists’ Twitter Adoption
  • Soliciting Reciprocity Socializing, Communality, and Other Motivations for Linking on Twitter
  • Redefining Regions and Roles: The Case of Twitter and the Food Service Industry
  • How Twitter Connects to Information Sources: A Network Analysis of the Sourcing Structure of the OWS Tweets
  • Tweeting Television: Exploring Communication Activities on Twitter While Watching TV
  • Twitter as Social TV: A Full-Season Analysis of #serviziopubblico Hashtag
  • The Viewertariat as News Frame-Builders: Real-Time Twitter Sentiment, News Frames, and the Republican “Commander-in-Chief” Debate
  • The Million Follower Fallacy? Measuring Candidates’ Political Twitter Activity in the 2010 Midterm Elections
  • The Relationship Between Campaigning on Twitter and Electoral Support; Present or Absent?
  • Fact-Checking the Campaign: How Political Reporters Use Twitter to Set the Record Straight (or Not)
  • Building Relationships Online: Top 100 Global Brands’ Use of Websites, Facebook, and Twitter
  • Tweeting #Palestine: Twitter and the Mediation of Palestine
  • Twittering Women or Tweeting Candidates? The Case of the U.S. Presidential Election 2012
  • Tweeting Conventions: Political Journalists’ Use of Twitter to Cover the 2012 Presidential Campaign
  • When Less Means More: An Experimental Comparison of TV and Twitter as Political Campaign Tools
  • Bonding and Bridging Social Capital on Twitter: Differentiating Between Followers and Followees
  • Occupies, Generators, and Tents: Resource Mobilization by OccupyNYC via Twitter
  • Political Journalists and Twitter: Influences on Norms and Practices
  • A Commentary Echo Chamber: Twitter as an Information Subsidy in Coverage of U.S. Senate Candidate Todd Akin
  • Inverting the Pyramid? The Interactions of Elite and Nonelite U.S. Political Journalists on Twitter
  • Mirror or Megaphone?: How Narcissists Differ in Their Use of Facebook and Twitter
  • Is Twitter an Alternative Medium? Comparing Gulf Coast Twitter and Newspaper Coverage of the 2010 BP Oil Spill
  • A Social Networks Approach to Public Relations on Twitter: Social Mediators and Mediated Public Relations
  • Profiling Opinion Leaders in Twitter Discussion Network: The Case of the Wisconsin Recall Election
  • A New Perspective of Opinion Leaders on Twitter
  • Using Twitter to Assess Public Opinion About Nuclear Power Pre- and Post-Fukushima
  • An Instantaneous Online Resource Mobilization in Twitter: A Temporal and Network Analysis of the January 25th Egypt Protest 2011
  • An Unfulfilled Promise: Twitter and the Dictatorial Past in Brazil
  • The Political Mapping of Korean Twitter Users
  • Assessing the Bias in Communication Networks Sampled From Twitter
  • Content in Context: Applying Network Analysis to Examining Twitter Data
  • When Big Brother Uses Twitter, Too: Productive Forms of Policing in the Seoul G20 Protests in South Korea
  • The Agenda-Building Function of Political Tweets
  • The Perils and Pleasures of Tweeting With Fans
  • Tweeting #Palestine: Twitter and the Mediation of Palestine
  • I Post, You Tweet, She Chats. And We All Occupy: Spaces of Struggles and Participation in Occupy Wall Street
  • Twittering Women or Tweeting Candidates? The Case of the U.S. Presidential Election 2012
  • The Moderating Effects of Motivational Reactivity and Implicit Bias on Processing Antialcohol Tweets
  • What Does Credibility Look Like? Tweets, Walls, and Websites in U.S. Presidential Candidates’ Visual Storytelling
  • We Get “Marching Orders to Tweet”: The Ethical Challenges of Digital Dilemmas for Professional Journalists and the Rest of Us
  • “Was It Something I Said?” “No, It Was Something You Tweeted!” Applying the Spiral of Silence to Social Media
  • Tweet to Remember: Moments of Crisis in the Chinese Microblogosphere
  • Come Together, Right Now: Retweeting in the Social Model of Protest Mobilization
  • Right Now: Retweeting in the Social Model of Protest Mobilization
  • Regime Change and Social Media Adoption: Identifying Contextual Determinants of Facebook Diffusion
  • Calling All Facebook Friends: Exploring Broadcasted Mobilization Requests on Facebook
  • Facebook Feature Use by Dutch Students and Their Teachers: Effects of Motivation and Generation
  • Romantic Relationship Dissolution on Social Networking Sites: Social Support, Coping, and Rituals on Facebook
  • Methodological Diversity in Studying Facebook
  • Doing Software Supported Facebook Analysis
  • The Power of the Multiple Groups: A Study of Facebook Group Membership and Political Participation
  • The Public as Active Agents in Social Movement: Facebook and Gangjeong Movement in Korea
  • The Social Support Process and Facebook: Soliciting Support From Strong and Weak Ties
  • My Voter, My Party, and Me. American and German Parliamentarians on Facebook
  • Social Networking Sites as Cultural Products: A Test With Facebook and Renren
  • Building Relationships Online: Top 100 Global Brands’ Use of Websites, Facebook, and Twitter
  • Facebook as Multivalence Machine: The Continuity of Affect, Data, and Economic Value
  • Happy Accidents: Facebook and the Value of Affect
  • The Weakness of Strong Ties: Online Social Support From Networks via Facebook Introduction
  • “What’s on Your Mind?”: Why Facebook Users Click “Like”
  • Liking as Affective Connection: Emotional Branding and Clicking Behaviors on the Facebook Web
  • Facebook Comparisons Among Adolescents: How do Identification and Contrast Relate to Social Wellbeing?
  • The Emotional Architecture of Social Media: The Case of the Facebook “Like” Button
  • Effects of eWOM on Facebook
  • Networking Skills: A Link Between Facebook Use and College Students’ Civic Engagement
  • What Do Stakeholders “Like” on Facebook? Public Reactions to Organizations’ Informational, Promotional, and Community-Building Messages
  • Like What You See? A Qualitative Exploration of Peer Influence Exerted Through the Display of Likes on Facebook Pages
  • Privacy Concerns When Using Facebook: Does Relational Context Matter?
  • Mirror or Megaphone?: How Narcissists Differ in Their Use of Facebook and Twitter
  • The Relative Contributions of Implicit and Explicit Self-Esteem to Narcissistic Use of Facebook
  • What Can We Expect From Facebook?
  • The Eyes Have It: How Publicness and Surveillance Primes Influence Prosocial Communication on Facebook
  • Ostracism and the Effect Of Active vs. Passive Use of Facebook on Lethargy and Cognitive Decrements
  • How Facebook Facilitated the Jasmine Revolution. A Case Study of the Events in Tunisia, 2010-2011
  • Global Social Media and the Challenges to European Audiovisual Regulatory Frameworks
  • The Civic Network: Young Citizens, Political Engagement, and Social Media
  • Social Media and Citizenship Education: What Do Teachers and Students Do, Why, and What Do They Want for the Future?
  • The Outraged Young: Young Europeans, Civic Engagement, and the Social Media in a Time of Crisis
  • Regime Change and Social Media Adoption: Identifying Contextual Determinants of Facebook Diffusion
  • A Trigger or a Muffler?: Examining the Dynamics Between Online Social Media Use and Participation in the 2012 Presidential Election of South Korea
  • Social Media and Offline Political Participation: Uncovering the Paths From Digital to Physical
  • The Impact of Social Media on Political Participation: The Case of Taiwan’s 2012 Presidential Elections
  • Water-Data Community: Making Social Media Relevant to Local Citizenship and Participation
  • Social Media Silos and Civil Society: A Role for Public Relations in Contemporary Development Communication Efforts
  • Service Learning at its Best: Creating a Social Media Plan for Local Nonprofit Organization
  • The Effect of Disclosure of Third-Party Influence on an Opinion Leader’s Credibility and Influence in Two-Step Flow: Public Relations via Social Media
  • Staging Identities: A Comparison of Video Gamers’ and Social Media Users’ Digital Identities
  • The Invisible Giants Emerge: Social Media and Professional Culture in Global News Agencies
  • Social Media and First-Generation High School Students’ College Aspirations: A Social Capital Lens
  • Methodological Opportunities and Challenges in the Age of Social Media and “Big Data”: Beyond the Survey
  • Public Relations in Social Media: Opening the CSR Discourse for Critical Stakeholders in Social Media
  • Locating the “Scruff Guy”: From Bodies to Communities in Bear-Targeted Social Media
  • Longitudinal Data Analysis of Social Media Use, Political Expression, and Their Effects on Political Participation
  • “Being There, Everywhere”: How to Trace Interactions on Social Media in Real-Time
  • Predicting Social Media Use and Online Communication Practices Among Adolescents
  • The Impact of Use Motives on Politicians’ Social Media Adoption
  • Moving Beyond the Digital Divide: Social Media and Social Influence Between Generations
  • Networked Communication in Closed Regimes: Linking Broadcast and Social Media in Iran
  • The Rise of Social Media in Disseminating Health Messages
  • Stigma and its Effect on Social Interaction and Social Media Activity
  • Social Media Use for Food Recall Information and Antecedent Factors: Application of the
  • Comprehensive Model of Information Seeking
  • Communicating Food Safety via the Social Media
  • The Potential of Social Media as a Public Countersphere in a Situation of Conflict: What the Kashmir 2010 Uprising Teaches Us
  • Mobilizing Latino Youth for Social Change: The Impact of Social Media and Traditional Latino-Oriented Media
  • Social Media as a Virtual Public Space for Global Citizenship and Activism
  • A Cross-Cultural Comparison of Domestic and International Students’ Social Media Usage
  • Social Media and Digital Public Relations
  • From Theory to Practice: Exploring Social Media as an Instructional Tool
  • Interaction and Training: Social Media in News Organizations
  • City, Media Fans, and Social Media
  • Conceptualizing Social Media Integration: The Evolution of Online Marketing Communication
  • Social Media as Big Data, Big Business, Big Brother
  • The Political Economy of Algorithms: The Implications of Personalization Services in Social Media Sites
  • Crowd-Sourced User Surveillance on Social Media
  • What Do Social Media Users Think of Social Media Monitoring?
  • How Social Distance Structures Selectivity and Evaluation of Content in Social Media
  • Assessing the Credibility of Social Media Sources: Strategies From Human Rights Practitioners
  • Gender, Politics, and Social Media
  • Slutwalk and Social Media
  • Off Your Face(book): Gender, Politics, and Social Media
  • How Influential Consumers’ Characteristics, Motivations, and Product Type Interact to Predict Brand-Related User-Generated Content on Social Media
  • Parental Mediation and Adolescents’ Social Media Use: Assessing Beneficial Parental Strategies Among Young Italians
  • Webmalaise in the Social Media Era: Interactivity and Internet Effects on Trust
  • Where Everybody Knows Your Name: Tracing Regulars and Their Hubs From Social Media
  • Reblog If: Information Resharing on a Massive Creative Social Media Platform
  • The Computerized Socialbot Turing Test: The Encoding and Appropriation of Our Social Media States of Mind
  • The Social Network Effect: The Determinants of Donations on Social Media Sites
  • How Social Media Influences College Students’ Smoking Attitudes and Susceptibility: Focused on the Influence of Presumed Influence Model
  • Tweeting the News: Adding Twitter and Social Media to Journalism
  • The Social Journalist: Embracing the Social Media Life or Creating a New Digital Divide?
  • Organizing the Social: Social Media Use in Organizations
  • Connected to Impress: Communication Managers and Self-Representation on Social Media
  • Millennials’ Attitudes Toward Organizational Social Media Policies: Effects on Expected Openness, Innovativeness, and Organizational Attractiveness
  • Talking Through Technology: The Duality of Maintaining Internal and External Organizational Relationships Through Social Media
  • When Social Media Meets Workplace Settings: Differing Technological Frames and Expectations of Organizational Members
  • Adoption of Social Media Among Journalists in Australia, Canada, France, Finland, Germany, Sweden, UK, US
  • The Role of Social Media in Public Opinion
  • “Was It Something I Said?” “No, It Was Something You Tweeted!” Applying the Spiral of Silence to Social Media
  • Cultural Distance and Intercultural Consumption of Korean Pop Music on Social Media
  • Making Visible the Algorithm: Citizen Science, Data Art, and Social Media Hacks
  • A New Quality of Political Participation: Direct Voter Engagement Through Social Media
  • Confirmed: Surveillance, Relational Satisfaction, and Social Media Use Among Romantic Partners
  • Towards Developing a Theoretical and Methodological Model for Studying Images on Social Media
  • Social Media Uses in Government Public Relations: A Content Analysis of Social Media Strategies
  • Affective Mediations: Social Media, Affect, and East European Feminist Activism
  • YouTube’s Fantasies of Political Agency
  • The Long History of Participatory Video: YouTube, Public Access Television, and New Media History
  • Laughing and Crying: Mixed Emotions, Compassion, and the Effectiveness of a YouTube PSA About Skin Cancer
  • Affective Belongings Across Geographies: Locating YouTube Viewing Practices of Moroccan-Dutch Youths
  • Health Campaign on Online Social Media: Evaluating CDC’s Antismoking Campaign on YouTube
  • The Usage Behaviors, Motivations and Gratifications of Using User-Generated Media: The Case Study of Taiwan’s YouTube
  • Collective Coping Through Networked Narratives: YouTube Responses to a School Shooting
  • Intramedia Interaction and the Third-Person Effect: How Partisans Respond to YouTube Ads and Comments
  • YouTube Interventions: The Syria Conflict from YouTube to the Mainstream Media
  • Amnon Yitzhak Online: YouTube and the Production of Ritual Knowledge
  • Framing and Misframing in Microblogging Sites in China: Online Propagation of Animal Cruelty Campaign
  • Egypt’s Nude Blogger: Sexuality, Citizenship, and Arab Body Politics
  • Media-Domestication and Citizen-Domestication: The 2011 Japanese Earthquake in Chinese Newspapers and Blogosphere
  • Normalizing the Hyperlink: How Bloggers, Professional Journalists, and Institutions Shape Linking Values
  • Identity, Sequential Organization, and Categorical Organization: Interactions in Comments on a Chinese Microblogging Website
  • Public Science or Virtual Water Cooler? The Role of Academic Blogs in the Scholarly Communication Ecology
  • So Far Yet so Close: A Case Study of Intimacy in Celebrity-Fan Communication on Chinese Microblog
  • Does Being Social Matter? The Relationship Between Enabled Comments and Purchase Intention in Blogs
  • Using Multimodal Analysis in Investigating Digital Texts: The Case of Food Blogs
  • Beyond Control and Resistance: Transforming Journalism in the Chinese Microblogosphere
  • Making Sense of the News in a Hybrid Regime: How Young Russians Decode State TV and an Oppositional Blog
  • Understanding Arab Blogospheres: Counterpublics or Enacting Cultural Citizenship?
  • This Blog Brought to You by…: Exploring Blogger Perceptions of a Product Endorsement Policy
  • Blogs, Boundaries, and Burly Brothers: Building New Environmental Understanding With New Media
  • The Changing Nature of Environmental Discourse: An Exploratory Comparison of Environmental Journalists and Bloggers
  • Reblog If: Information Resharing on a Massive Creative Social Media Platform
  • Effects of Partisan Rhetoric on Attention and Influence in the Blogosphere
  • Message Wars in the Blogosphere: Organizational Sensemaking in the 2007-2008 Writers Guild Strike
  • Being Popular While Being Authentic: The Need for Popularity and Authenticity Among Microblogging Users
  • Features, Blogs and User-Generated Content Might Not Save Journalism: Evidence From a Comparative Study of the Supply and Demand of Online News
  • Challenges of Disseminating Health Information in the Digital Age: Blogs, Online News Sources, and Search Engines
  • Biased Assimilation and Need for Closure: Examining the Effects of Mixed Blogs on Vaccine-Related Beliefs
  • Exploring the Roles of Narcissism, Uses and Gratifications of Microblog On
  • The Global News Network: the Structural Role of Chinese Bridge Blogs
  • Tweet to Remember: Moments of Crisis in the Chinese Microblogosphere
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